Podcast cover for Concrete Strategies with Jerad Graham and Joe Lilley. Title reads: "The $600M Development Lesson: Why Your Residential Agent Isn't Qualified."

The $600M Real Estate Investment Lesson

September 05, 20251 min read

Watch: Why Your Residential Agent Can't Handle This

In this episode, we discuss the often-overlooked world of commercial real estate brokerage and its critical role in development projects. From understanding the various types of brokers—investment sales, retail leasing, debt and equity to the insights they provide from their vast client experiences, this discussion covers it all. Learn about the benefits and drawbacks of working with both large firms like CBRE and smaller boutique agencies, and how their specialized knowledge can significantly impact your development projects. Real-life examples and strategies are shared to highlight the importance of leveraging broker expertise for market insights, underwriting, and navigating complex deals.

Prior to founding Kastelo Development, Jerad was the Director of Development for NRI, where he oversaw several projects, including Life Time Coral Gables (sold in 2022 for $430m). He is also an Advisor, Senior Vice President with eXp Commercial. In 2024 he was awarded Mentor of the Year and currently serves as the Chair of the National Agent Advisory Committee. He holds a JD from the University of Tulsa College of Law and an MBA from the University of Miami.

Jerad Graham, JD, MBA

Prior to founding Kastelo Development, Jerad was the Director of Development for NRI, where he oversaw several projects, including Life Time Coral Gables (sold in 2022 for $430m). He is also an Advisor, Senior Vice President with eXp Commercial. In 2024 he was awarded Mentor of the Year and currently serves as the Chair of the National Agent Advisory Committee. He holds a JD from the University of Tulsa College of Law and an MBA from the University of Miami.

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